Home__JULY_2026Treasure Trove

Treasure Trove

Benny Mor, founder and CEO of Vasco Assets

Company provides luxury asset financing

The expression about one person’s throwaways becoming another person’s treasures takes on new meaning when those throwaways are luxury goods gathering dust while the owner needs to redeem them for cash. People could be unknowingly holding on to thousands of dollars if they have collected gold or silver bullion, artwork, or fine automobiles over the years.
    Vasco Assets, a private international investment firm specializing in luxury asset financing, trading, and collateral-based lending, has a solution. The multinational conglomerate with offices in Newport Beach and Huntington Beach offers services in the buying, selling, and financing of luxury assets such as diamonds, precious metals, luxury watches, fine jewelry, exotic vehicles, coins, and collectible art. Selling these assets could be a great way to bring people additional income. The company’s valuations are always free of charge, and people can walk away with their money in hand the same day.
    “People don’t understand that luxury items that accumulate over a lifetime have value,” explained Benny Mor, founder and CEO of the company, which is 12 years old. It is the youngest company in Mor’s chain of businesses that spans 35 years. “When people get into financial hardships or need to find money to make purchases, we advise them to liquidate these valuable items and have cash in their hands.”
    Mor, who was born and raised in Israel, moved to the United States in the early 1980s. He became fascinated with diamonds in 1983, when he founded Ever Precious Inc., a regional diamond manufacturer serving Orange County. The company expanded to Southern California, the rest of California, and, eventually, the rest of the country. Mor founded Ever Precious Jewelry in 1992. He established B. Mor in 1998 when he started branding his own collections of jewelry.
     Vasco Assets provides a wide range of services for individuals, businesses, and organizations. Certified buyers assess and purchase diamonds, precious metals, and luxury items at competitive market prices. Clients can obtain loans or lines of credit using luxury assets as collateral, with flexible repayment options and the ability to reclaim items after repayment. Clients can sell luxury items through consignment, ensuring professional valuation and market exposure. The company brokers international trade deals involving luxury and commodity goods. Accredited investors can participate in asset-backed investment programs, leveraging the firm’s expertise in luxury markets.
     According to the company’s website, “You won’t have to wait days or weeks to get an answer on your appraisal like you would at a conventional bank. We complete a thorough valuation of your assets in a few hours, allowing you to get the money you need faster than traditional loans. We’re ready to invest in luxury.”
    The business uses the highest patent-pending technological platform and applyies it to lending, investments, and fostering client relationships. As well as having 150 years of experience represented by the certified buyers in the Vasco Assets offices, the company determines the value of items people want to turn into cash. Mor said that it takes years of expertise to sort out various types of gold and coin, as well as lab-grown diamonds that have little value. Some luxury cars may also qualify as collector’s items.
    “We provide a pragmatic financial approach, letting people know what is worth money and what isn’t,” Mor said. “We create momentum with assets in a way that works for our clients.”
    The company is highly rated by clients, with a five-star rating from 195 reviews, highlighting professionalism, transparency, and smooth transaction processes. Customers report positive experiences in selling high-value items like Rolex watches and diamonds, often receiving better offers than local dealers.
For more information please visit https://www.vascoassets.com.

Ilene Schneider has been chronicling Jewish life in Orange County for five publications since 1978. She has served as a communications consultant for a number of Jewish organizations. She is a contributing writer to Jlife Magazine.

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