1. What inspired you to start your own business, and what was the very first step you took?
After spending so many years working with both large corporations and smaller creative studios, I realized how disconnected I often felt from the end client. I was designing for businesses without truly understanding the people they were trying to reach, and that lack of direct connection made the work feel incomplete. On top of that, once I became a mom, juggling the demands of a traditional job with family life became increasingly difficult. I didn’t want someone else to be in control of my time with my family I worked so hard to have.
That’s when the idea for House of Buzz was born. Throughout all my years as a designer and creative director, I always had side work with private clients so I made it official. I wanted to create an agency that not only built authentic, client-centered branding and marketing strategies but also supported women, especially moms who were navigating the same work-life balance challenges I faced.
The very first step I took was reaching out to fellow moms who either owned small businesses or were dreaming of starting one. I began collaborating with them, offering branding and marketing support to help them bring their visions to life.
2. What challenges or doubts did you face in the beginning, and how did you overcome them?
In the beginning, I had quite a few concerns both personal and professional. One of the biggest challenges was figuring out how to balance being a mom with running a business. I had been so used to being fully present at home with the kids and managing the household, so the shift into building something of my own was a big adjustment not just for me, but for my family too. I was feeling guilty about not being as available for them, and at first, it wasn’t so easy for all of us. But over time, something beautiful happened. I began to see how my kids were watching and learning that it’s not only okay but powerful for a woman to work hard for something she believes in. Yes, I may be tired physically some days, but emotionally and spiritually, I feel fulfilled and energized. That sense of purpose has become something they notice and admire, and that’s incredibly meaningful to me.
Professionally, even though I had years of experience as a designer and art director and was comfortable working with clients, running an entire business on my own was a whole new challenge. There’s a big difference between doing creative work and managing everything from strategy and operations to client relationships and growth. I’m still learning as I go, and I think that’s part of the journey. I’ve been lucky to have the support of my partner, who’s been a huge support system and source of encouragement.
3. Looking back, is there a moment when you realized your idea could actually succeed?
One of my very firsts clients, who had been through the wringer with previous designers and content managers. She wasn’t just the average Joe, this woman was brilliant, outspoken, and a true go-getter. She had a powerful vision and a great business idea, but every time she was referred to someone to help her bring it to life, she felt misunderstood and overlooked. No one really saw her or took the time to understand what she was trying to build.
When we started working together, it was tough. She was understandably guarded and skeptical it was clear she had been burned before. At times, she was stubborn and hesitant to trust the process, and honestly, it took a lot of patience and persistence on both sides. I remember telling her, “Please, just trust me. I hear you, and I’m in this with you.”
For about two months, we worked closely rebuilding not just her brand, but her letting go of control and the thought that she knows best. Slowly, she started to see that I genuinely understood her goals and had the skills to help her get there. Within six months, she was reaching revenues she never thought possible. Her business was finally moving in the direction she had envisioned for so long. Now, three years later, we’re still working together. That relationship became a defining moment for me, it showed me that what we’re doing at House of Buzz goes far beyond marketing. We’re building trust, clarity, and momentum for people.
4. What makes your business unique compared to others in your industry?
What truly sets House of Buzz apart is our deep care and commitment to each and every client. Their success genuinely feels like my own, and I take great pride in helping them grow, evolve, and stay relevant in today’s fast-paced, always changing digital space. We’re not just here to deliver a service we’re here to build quality work that performs!
Another key differentiator is the wide range of expertise I bring to the table. From branding, print and digital designs, strategic marketing to advertising, content creation, and even business coaching, I understand how all the pieces connect. I’m not just someone who knows how to take a good selfie and hit “post.” I see the full picture, the strategy, the creative, the storytelling, and the execution.
5. What has been your proudest moment as a business owner so far?
One of my proudest moments was when a well established marketing agency approached House of Buzz to handle their own marketing from full rebranding to their social platforms content management and advertising. Being trusted by another agency in the same industry was already a huge compliment, but what made it even more meaningful was what came next. After seeing the quality of our work and the results we delivered, they began referring their own clients to us. That level of trust and validation from professionals who understand this world inside and out was incredibly rewarding. It reminded me that House of Buzz isn’t just holding its own in a competitive space; it’s truly standing out.
6. How has running your own business changed you personally—in your mindset, habits, or values?
Running my own business has truly changed me and keeps on doing so in the best way. For the first time, I feel deeply fulfilled not just professionally, but as a person and as a mom. I’ve realized that working hard isn’t something you don’t want to do – it’s actually what keeps me evolving. It challenges me, stretches me, and pushes me to keep growing, both in my work and in how I show up at home.
Instead of feeling like I have to separate who I am as a mother and who I am as a business owner, I now see how those roles can empower each other. The discipline, creativity, and resilience I use in my business make me a better mom and vice versa. I’ve come to value purpose-driven work, balance, and showing my kids that building something meaningful is not only possible it’s powerful.
My habits have also changed. I’ve become more intentional with my time, more disciplined with boundaries, and more focused on purpose over perfection. And most importantly, I’ve come to value balance and fulfillment in a whole new way. Yes my house is a mess sometimes, and yes my kids sometimes do their homeowork while I’m on a call, and yes sometimes I have to pull an all nighter, but I am finally at a place where I’m no longer feeling guilty. Building this business while being a mom is what gave me that hustle and passion, and creating a life that feels good on the inside, not just impressive on the outside.
7. What lessons from the past few years do you think other aspiring entrepreneurs should know?
If there’s one thing I’ve learned this past year, it’s that every aspiring entrepreneur should just go for it. If you’re going to work hard, and you will anyway, why not do it for yourself? There’s something incredibly empowering about taking control of your own path instead of letting someone else dictate your value or performance. Yes, the journey from 0 to 100 is the hardest part, but once you gain momentum, it’s absolutely worth the ride.
And to the moms out there – yes, the phrase “mompreneur” might sound trendy or overused, but I live that reality every day. I know what it’s like to feel like there’s never enough time. But the truth is there is time! Maybe not in big blocks, maybe not in perfect conditions, but time exists when you’re passionate and committed. And nothing compares to the feeling of your kid’s admiration.
So be consistent. Be persistent. And don’t let the fear of a slow start stop you from starting at all and when in doubt call me – I am here to help.
8. How has your relationship with the Jewish community influenced your business—through values, customers, partnerships, or support networks?
Living in Los Angeles, I’m fortunate to be surrounded by a HUGE Jewish and Israeli community. Many of my clients are Jewish or Israeli entrepreneurs people who either run their own businesses or have key roles in larger companies. There’s a strong culture of ambition, creativity, and resilience within our community, and that naturally aligns with the kind of work I do.
Especially in recent times, I’ve noticed an even deeper sense of unity among Jewish and Israeli professionals. There’s a conscious effort to support one another, not just because we share similar backgrounds, but because we understand the importance of standing together. We speak the same “hustle language,” as I like to say. There’s a mutual understanding of what it means to work hard, stay authentic, and lead with the heart!
That connection has shaped not only the clients I work with, but also the way I approach business: with integrity, loyalty, and a strong sense of community. Those values are deeply rooted in my identity, and they show up in everything House of Buzz creates.
9. Where do you see your business in the next five years?
In five years, I see House of Buzz continuing to grow, expanding our team, and creating more job opportunities especially for moms who want flexibility and purpose-driven work. I also see us collaborating with even more startups and small businesses, helping them bring their visions to life with smart, impactful branding and marketing.
10. What innovations or trends do you think will shape your industry, and how are you preparing for them?
The branding and marketing industry is constantly evolving, especially with the rise of digital content and new technologies like AI, video marketing, and immersive experiences. I believe personalized, authentic storytelling and community-driven marketing will continue to be the biggest trends. Consumers are tired of generic content they want brands that truly connect and engage on a deeper level.
Another key factor is how dynamic followers and potential clients have become, how they search for and receive information is constantly shifting across different social platforms. What works today might not work tomorrow, so understanding where and how audiences engage is critical.
Our approach centers on authenticity and flexibility – helping clients tell their unique stories in ways that resonate and build lasting trust, no matter where their audience is.
11. What advice would you give to someone who is just about to take the leap into starting their own business?
My biggest advice is to be prepared to work hard and stay consistent. When it comes to building a business it takes time and dedication. But just as important, don’t skip the crucial steps of branding and strategic planning from the very beginning.
Investing in quality branding, a strong business plan, and a clear strategy upfront will set the tone for everything that follows. Make sure you hire professionals who truly know what they’re doing and are relevant to your industry – not just the cheapest option. Brand everything starting from the pen you use all the way to your online profile. Everything needs to look cohesive and consistant!
Many of my clients come to me after launching their businesses with poor branding, weak logos, and inconsistent online presence. Fixing those foundational elements later is much harder and more costly than getting it right from the start. A strong brand isn’t just a logo – it’s the story, the strategy, and the way your business connects with your audience. Starting with intention and quality will make all the difference in your long-term success.