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Home April 2014 Long & Short of It

Long & Short of It

A History Lesson?
In honor of Jewish American Heritage Month (JAHM) and just in time for Passover, Manischewitz® is releasing limited run packaging on each of its five matzo boxes inside 5-pound packages featuring information about notable Jewish American inventors, comedians, historical figures and more. These fun facts are sure to entertain and enlighten over breakfast or at the Seder table. Some of the Jewish American figures featured include Ann Landers, Estee Lauder, Sandy Koufax, Irving Berlin and the inventors of the Barbie doll, Superman and Reddi-wip. Each of the 5 boxes offers a different story to tell.
Matzo boxes also feature Passover in America: Historical Perspectives, a full-color compilation of 18 documents, letters, recipes, newspaper articles and photographs from the rich collections of the Jacob Rader Marcus Center of the American Jewish Archives. The booklet will be available for a contribution of $18 and is designed to enhance and augment Passover Seders. The booklet includes Manischewitz coupons as well. Proceeds benefit JAHM, a month-long celebration in May that strives to raise the national consciousness on contributions Jewish Americans have made to America’s heritage and history.
“We think people will find the facts and stories surprising and interesting. We are thrilled that our founding corporate sponsor, Manischewitz, has chosen to partner with us to enlighten and educate consumers about the contributions of Jewish Americans,” says Abby Schwartz, national coordinator of JAHM.
To learn more about JAHM and this year’s theme, American Jews and Tikkun Olam: Healing the World, log onto, an interactive clearinghouse for programs and activities across the country. Visitors to the site have the opportunity to enter events in their own communities, learn about national programming, download educational materials and garner ideas for local celebrations.
Jewish American Heritage Month (JAHM) is a national month of recognition of the more than 350-year history of Jewish contributions to American culture, celebrated in May. JAHM acknowledges the achievements of American Jews in fields ranging from sports and arts and entertainment to medicine, business, science, government and military service. The Manischewitz Company is a specialty food company that includes Manischewitz®, Season®, Guiltless Gourmet®, Rokeach®, Mishpacha®, Horowitz Margareten®, Jason®, Mother’s®, Carmel®, Croyden House®, Mrs. Adler’s®, Tam Tam® and Goodman’s® brands.The company offers a diverse line of specialty kosher food products that cover over 60 different categories.
For more information, log onto

A Seder in Sixty Minutes?
Modern Jewish families who shy away from participating in the annual Passover Seder because of its typical two- to five-hour ceremony, will cheer Cass and Nellie Foster’sSixty-Minute Seder: Preserving the Essence of the Passover Haggadah.
“We are indebted to Cass and Nellie Foster for taking the bold step of creating a revolutionary Haggadah that offers a path to creating a superb alternative to the traditional Haggadah by offering us choices and helping us with planning,” says Rabbi Jerome M. Epstein, CEO/executive vice president emeritus, United Synagogue of Conservative Judaism. “For those who seek a modified Seder that will stimulate discussion, inspire interest and educate Jews within a range of backgrounds, you will find the Sixty-Minute Seder to be a perfect script for the Pesach drama.”
Cass Foster, author of the Sixty-Minute Shakespeare series, created this condensed version of the traditional Haggadah used during Seder at the urging of his Shakespeare series fans, friends and family. They were certain he was the ideal candidate to trim the service to one hour while still maintaining the integrity, meaning and beauty of the holy event.
“To Seder or not to Seder should not be the question,” says Foster. “In this fast-paced world, many Jewish families were choosing not to participate in Seder because it was just so long. I even reached the point where I was putting myself to sleep during my own Seders. This new Haggadah gives families a better choice – how long to observe Seder.”
While Foster developed the text, he credits his wife, Nellie, with providing suggestions for the Seder meal and the remaining Passover days including recipes families can create together. “Cass and Nellie Foster have done an amazing job of sifting the essence of the Passover ritual from the embellishments of time. Each section is explained clearly, with the appropriate blessings in Hebrew and transliteration,” says Rabbi Judith HaLevy of the Malibu Jewish Center and Synagogue. “Best of all, Nellie’s family recipes make it possible for anyone to create a Splendid Seder Meal.”
For more information about the book, visit

What’s Cooking, Kids?
Let My Children Cook! The Passover Cookbook for Kids makes it easy for kids to share in the fun of cooking at a time of year when parents can really use the help. Kids will also discover how to cook delicious food on their own, so no longer will they complain, “There’s nothing to eat around here!”
Filled with recipes every kid (and adult) is sure to love, such as Matzah Marshmallow Melts, Crunchy Chicken Crisps and Matzah Soup Squares, to Rocky Road Brownies and Mock Oatmeal Cookies, the entire family will enjoy this delightful cookbook. Let My Children Cook! includes cooking and safety guidelines and explains general dietary laws and those specific to Passover – all especially catered to new, young chefs. Colorful and humorous illustrations appear throughout the book’s pages, many of which teach lessons, such as washing hands before cooking and cleaning up when finished.
Let My Children Cook! is geared for kids aged 8 to 15 and features: more than 80 delicious, easy recipes with step by step instructions; essential cooking and kitchen safety tips specifically for kids; loads of kid-oriented creative menu and presentation ideas; fun and uncomplicated craft projects for Passover; and entertaining illustrations.
Tamar Ansh is a busy mom who loves to write, cook, bake, read and chat with her kids. Since her kids have recently taken over the kitchen, she decided to share what they do with her readers. In her spare time Tamar is a bestselling cookbook author with hits such as A Taste of Challah, Pesach – Anything’s Possible, A Taste of Tradition and others. She has published children’s books and adult books, is a food columnist and gives live cooking and challah shows around the world. Mrs. Ansh lives in Jerusalem, Israel, together with her family and their pet rabbit Fluffy.

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